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Online advertising and promotion: modern technologies for marketing

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Impacts of Online Advertising on Business Performance

Multi-Platform Advertising Strategies in the Global Marketplace

Brand Management in Emerging Markets: Theories and Practices

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Handbook of Research on Narrative Advertising

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Holistic Approaches to Brand Culture and Communication Across Industries

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Driving Customer Appeal Through the Use of Emotional Branding

Narrative Advertising Models and Conceptualization in the Digital Age

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