Managing Information Technology : What Managers Need to Know (3rd ed)

Intended for a second course in MIS this widely used text prepares advanced management students to be effective exploiters of computer/communications technologies now and in the future.

Illustrating topics with over two dozen original information technology management case studies, its focus remains on the information technology resources (computers and microelectronics, networks, software, data, and people) that organizations provide and alternative approaches to managing them; the opportunities and pitfalls provided by these technologies; and what the user-manager, and the systems professional, need to know to make effective use of these technologies.* NEW - Comes completely rewritten and reorganized for greater clarity and a more focused plan of approach. * Updates technology chapters (Chapters 2, 3, and 4) and places them at the front of the book so that they can be more easily omitted for classes with a strong technical background. * Updates and expands the applications chapters (Chapters 5, 6 and 7) to capture the exciting new uses of information technology. * Updates and streamlines the third major section on acquiring information systems (Chs. 1 - 12).* Condenses and reorganizes the final major section on the information management system (how information technology is managed) (Ch.s 13 - 15). * NEW - Presents two extensive, thoughtful, entirely new chapters on: * The phenomenon of electronic commerce via the World Wide Web (Ch.7). * The social, ethical, and political issues surrounding the use of information technology (Ch. 8). * NEW - Adds new case studies and reorganizes them for more focused and effective placement. * NEW - www.prenhall.com/martin * Now supported by a website that provides additional case resources and downloadable instructor material. *Places 27 original, substantive, real-world information technology management case studies at the ends of Chapter 1 and the four major parts of the book. *Contains extensive discussions of new information technology applications, including ERP systems, groupware, data warehousing, data mining, intranets, and Web-based electronic commerce.*Presents a comprehensive and up-to-date study of the wide range of approaches to acquiring information systems, including systems development life cycle, prototyping, purchasing software, employing a systems integrator, and end-user development. *www.prenhall.com/martin - Now supported by a website that provides additional case resources and downloadable instructor material