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Business in a Changing World (3 Rev ed)

Aldag, Ramon (University of Wisconsin, Madison, USA), Block, Stanley B., Cunningham, William H.

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This third edition of a work formerly known as "Introduction to Business" examines controversial business topics.

They include the downfall of communism and the new economic order, the new Euopean community, characteristics of entrepreneurs and the US savings and loan crisis. 50 real-life cases from actual companies are featured, including R.J.

Reynolds, McDonalds, GM Saturn, Disney and Citicorp.

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Product Details

Publisher/Imprint South-Western

ISBN/Ean0538813911 / 9780538813914

FormatHardback

Dewey658

Published29/09/1992

Country of PubUnited States

Pages800 pages

Dimensions210 x 260 mm, 1633 grams

ReadershipPostgraduate, Research & Scholarly/Undergraduate Learn More

BIC KJ Business & management