Principles of Marketing and Personal Selling

Building relationships with customers is vital in today's world. Principles of Marketing and Personal Selling presents a picture of the development and present status of current marketing and professional selling systems.

Introducing marketing and selling information within an innovative framework, the program helps students understand how to build relationships, create value, and gain loyal customers. Students examine this contemporary influence, learn the major concepts necessary to gain a fundamental understanding of both marketing and sales processes, and analyze the various essential functions that must be performed to create interactive communities of consumers as well as the types of institutions performing them.