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Marketing

D'Amico, Micheal (University of Akron, USA), Zikmund, William G.

See all formats and editions

This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism.

This fifth edition includes additional chapters on the micro and macroenvironment.

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Product Details

Publisher/Imprint West

ISBN/Ean0314094822 / 9780314094827

FormatLoose-leaf

Dewey658.8

Published01/09/1995

Country of PubUnited States

Pages800 pages

Dimensions215 x 280 mm, 1872 grams

ReadershipUndergraduate Learn More

BIC KJS Sales & marketing