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Strategic Management : Concepts and Cases

Bryce, David, Dyer, Jeffrey H., Godfrey, Paul, Jensen, Robert

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Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier.

This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors' personal experiences.

Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students.

This text is an unbound, three hole punched version.

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Product Details

Publisher/Imprint John Wiley & Sons Ltd

ISBN/Ean0470937386 / 9780470937389

FormatLoose-leaf

Dewey658.4012

Published03/06/2016

Country of PubUnited Kingdom

Pages504 pages

Dimensions214 x 280 mm, 904 grams

ReadershipProfessional & Vocational Learn More

BIC KJC Business strategy