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Image for Total Loyalty Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg
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Total Loyalty Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg

Fuchs, Gerhard, Schuller, Anne
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"e;Total Loyalty Marketing"e; ist eine Managementstrategie, die zeigt, wie Unternehmen ihre Gewinne langfristig steigern, indem sie ihre Mitarbeiter und ihre Kaufer auf der Loyalitatstreppe nach oben fuhren, aus Kauf-Interessenten engagierte, aktive Botschafter ihres Unternehmens machen und ihren Vertrieb neu ausrichten.

Die 5. Auflage wurde um die Themen Empfehlungsmarketing und Kundenruckgewinnung erweitert und ist aktueller denn je.

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Product Details
Springer Gabler
3834982547 / 9783834982544
eBook (Adobe Pdf)
30/09/2009
English
1 pages
Copy: 10%; print: 10%
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