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Image for E-Mail-Marketing kompakt: E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
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E-Mail-Marketing kompakt: E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden (1. Aufl. 2018 edition.)

Kreutzer, Ralf T.
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Dieses Buch zeigt, dass E-Mail-Marketing fur die Unternehmenskommunikation unverzichtbar ist und bleibt.

Es gibt uber funf Milliarden E-Mail-Accounts, aber "e;nur"e; zwei Milliarden Facebook-Nutzer!

Schon allein durch diese Zahlen wird die Relevanz des E-Mail-Marketings deutlich.

Durch E-Mail-Marketing kann und darf unmittelbar verkauft werden.

Und Erfolge lassen sich leicht feststellen. Aber wie sollte das E-Mail-Marketing heute ausgestaltet werden?

Welche Erfolgsfaktoren sind zu berucksichtigen? Wie sind E-Mails und E-Newsletter zu gestalten, um eine moglichst hohe Wirkung zu entfalten?

Und anhand welcher KPIs kann der Erfolg gemessen werden?

In diesem Werk werden alle zentralen Fragen zum E-Mail-Marketing kompetent beantwortet.

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Product Details
Springer Gabler
3658209909 / 9783658209902
eBook (Adobe Pdf, EPUB)
658.872
19/03/2018
Germany
German
1 pages
Copy: 10%; print: 10%
Online resource; title from PDF title page (EBSCO, viewed March 26, 2018). Derived record based on unviewed print version record.
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