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Image for Disruption in Der Event- Und Messebranche: Den Digitalen Aufbruch Mitgestalten
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Disruption in Der Event- Und Messebranche: Den Digitalen Aufbruch Mitgestalten (1st Aufl 2020 edition)

Hosang, Michael, Ruetz, David, Zanger, Cornelia
Part of the Essentials series
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Dieses essential beschreibt, inwieweit Digitalisierungsprozesse sowie disruptive Technologien in der Event- und Messebranche bereits angestoßen und umgesetzt werden und beantwortet die folgenden Fragen: Wie reagieren Event- und Messeteilnehmer und  teilnehmerinnen auf den Einsatz der neuen Technologien? Welche Rolle spielen digitale Tools im Hinblick auf Kaufentscheidungen und mit welchen neuen Anforderungen müssen sich Mitarbeiter und Mitarbeiterinnen aufgrund stetiger Anpassungen an veränderte Arbeitsweisen auseinandersetzen?


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Product Details
Springer Gabler
365829826X / 9783658298265
eBook (Adobe Pdf, EPUB)
06/04/2020
German
36 pages
Copy: 10%; print: 10%
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