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Image for Controlling im Handel

Controlling im Handel : Innovative Ansatze und Praxisbeispiele (2. Aufl. 2016)

Buttkus, Michael(Edited by), Kaland, Anna(Edited by), Neugebauer, Altfrid(Edited by)
See all formats and editions

Die Neuauflage dieses Werkes hat nicht nur umfangreiche Aktualisierungen erfahren.

Vielmehr erlebt es durch zwei neue Beitrage eine wertvolle und interessante Erweiterung.

Im zweiten Teil des Buches zum Thema Steuerungsmodelle wird durch einen neuen Beitrag der zunehmenden Bedeutung der Digitalisierung Rechnung getragen.

Klassische Geschaftsmodelle sind im Wandel, mit ihnen verandern sich die Anforderungen an die Unternehmenssteuerung und stellen Unternehmer vor neue Herausforderungen.

Der Beitrag zum "Controlling von Multichannel Geschaftsmodellen" greift diese Herausforderungen auf und entwickelt Loesungskonzepte fur das Controlling von Geschaftsmodellen, welche einer Multichannel Strategie folgen.

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Product Details
Springer Gabler
3658138785 / 9783658138783
Paperback / softback
657
25/10/2016
Germany
342 pages, 141 Illustrations, black and white; XXVI, 342 S. 141 Abb.
168 x 240 mm, 623 grams
Professional & Vocational Learn More
KF Finance & accounting
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