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Retail Space Analytics

Ghoniem, Ahmed(Edited by)Maddah, Bacel(Edited by)
Part of the International Series in Operations Research & Management Science series
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This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points.

For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation.

Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms.

Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner.  It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).This is the first research-oriented book that examines novel problems in store space analytics, triggered by modern-day sensorytechnologies, customer trackers, and transactional tools (point-of-sales, etc.).

In fact, such transformative technologies have prompted the development of new and exciting business practices, accompanied by the need for powerful data-driven models and analyses in retail shelf space and layout planning.

The book will facilitate developing algorithms and decision tools that allow a better leverage of the data collected from these mediums.

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£103.99 Save 20.00%
RRP £129.99
Product Details
3031270576 / 9783031270574
Hardback
10/06/2023
Switzerland
English
190 pages : illustrations (black and white, and colour)
24 cm