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B2B Brand Management

The right sensory mix : decoding customers' behavior and preferences

Presenting without pandering : self-marketing for creatives

Trend management : how to effectively use trend-knowledge in your company

From Coal to Biotech : The Transformation of DSM with Business School Support

Corporate Political Responsibility : How Businesses Can Strengthen Democracy for Mutual Benefit

The right sensory mix : decoding customers' behavior and preferences

Ingredient Branding : Making the Invisible Visible

Open Tourism : Open Innovation, Crowdsourcing and Co-Creation Challenging the Tourism Industry

Mediaplanung : Methodische Grundlagen und praktische Anwendungen

From coal to biotech : the transformation of DSM with business school support

Trend management : how to effectively use trend-knowledge in your company

Marketing Communication Policies

Marketing : Eine entscheidungsorientierte Einfuhrung

Zwischenbetriebliches Stammdatenmanagement : Losungen fur die Datensynchronisation zwischen Handel und Konsumguterindustrie

Das neue Werberecht fur Arzte : Auch Arzte durfen werben

International direct marketing : principles, best practices, marketing facts

Marketing Engineering : Das Praxis-Handbuch fur erfolgreiches IT-Marketing

Beschaffungsmarketing

Marketing 3 : Marketing-Management

Geschaftsbeziehungsmanagement

From Grey to Silver : Managing the Demographic Change Successfully

How to Win Customers in the Digital World : Total Action or Fatal Inaction

Advertising Worldwide : Advertising Conditions in Selected Countries

Automotive Management : Strategie und Marketing in der Automobilwirtschaft

Handbook of social media management : value chain and business models in changing media markets

Vertical Price Coordination and Brand Care : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

Marketing cases from emerging markets

Strategischer Wettbewerb : Eine Einfuhrung in die Industrieokonomik

Corporate social responsibility in the global business world

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