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Vertriebsprognosen: Methoden Fur Die Praxis (2. Aufl. 2023 edition.)

Kuhnapfel, Jorg B.
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Vertriebsprognosen oder Forecasts" sind das Handwerkszeug jeder Verkaufsorganisation.

Doch lediglich der so genannte rollierende Forecast" ist verbreitet. Andere Forecast-Methoden sind in Unternehmen nur rudimentar entwickelt, sodass Potenziale ungenutzt bleiben.

In diesem Buch erfahren Vertriebsmanager und -controller, wie sie verlassliche Forecasts erstellen, um darauf die Vertriebs- und Unternehmensplanung aufzubauen.

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£31.99
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Product Details
Springer
3658428767 / 9783658428761
eBook (EPUB)
01/12/2023
Germany
293 pages
Copy: 10%; print: 10%
KF Finance & accounting, KJS Sales & marketing
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