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Image for Strategisches Management von Medienunternehmen: Einfuhrung in die Medienwirtschaft mit Case-Studies
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Strategisches Management von Medienunternehmen: Einfuhrung in die Medienwirtschaft mit Case-Studies (2, aktualisierte Aufl 2015th edition)

Friedrichsen, Mike, Grublbauer, Johanna, Haric, Peter
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Die Autoren prasentieren Management-Ansatze und die Geschaftsentwicklung von erfolgreichen globalen Medienunternehmen.

Anhand ausgewahlter Case-Studies traditioneller Medienunternehmen, Creative-Media-Unternehmen und Digital-Media-Unternehmen wird selektiv aus Unternehmenssicht ein Einblick in die konkrete Organisation und Fuhrung und in das dynamische Umfeld von Medienhausern gewahrt.

Ziel ist, Instrumente aufzuzeigen, die den Wandel sichtbar und gestaltbar machen, und zu identifizieren, welche Losungen bereits gefunden wurden.Die 2.

Auflage wurde um eine neue Fallstudie erweitert.

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Product Details
Springer
3658095016 / 9783658095017
eBook (Adobe Pdf)
12/06/2015
Germany
226 pages
Copy: 10%; print: 10%
KJ Business & management, KJM Management & management techniques, KNT Media, information & communication industries
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