Eat: The Effortless Weight Loss Solution

With "EAT", Dr. Ian Smith has created a diet book in the flexible spirit of Mireille Guiliano's "French Women Don't Get Fat" or Michael Pollan's "The Food Rules": it doesn't dictate quantities, portion sizes or verboten foods.

Instead, it intelligently and persuasively lays out the ten simple rules anyone can internalize and follow in any situation for stress-free weight loss and lifetime maintenance.

Dr. Ian's rules are straightforward and simple: once a reader understands why whole wheat bread is almost nutrition-free, but whole grain bread is a magic food; why soda - both regular and diet - can sabotage any diet; why 'diet' food may be having a distinctly non-dietetic effect, "EAT" will become their bible.

Fans everywhere will ask each other: 'You look thinner - are you doing 'EAT'?'