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Image for Integrierte Kommunikation in den deutschsprachigen Landern: Bestandsaufnahme in Deutschland, Osterreich und der Schweiz
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Integrierte Kommunikation in den deutschsprachigen Landern: Bestandsaufnahme in Deutschland, Osterreich und der Schweiz - 21 (2006 edition.)

Bruhn, Manfred, Ahlers, Grit Mareike(Contributions by), Bobolik, Briska(Contributions by), Eichen, Falko(Contributions by), Frommeyer, Astrid(Contributions by), Meldau, Sandrina(Contributions by), Pfefferkorn, Eva(Contributions by), Steffen, Dirk(Contributions by)
Part of the Basler Schriften zum Marketing series
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Mit der vorliegenden empirischen Untersuchung auf Basis einer schriftlichen Befragung legt Manfred Bruhn eine Bestandsaufnahme der Integrierten Kommunikation in Deutschland, Osterreich und der Schweiz vor.

Die Beteiligung von insgesamt 430 Unternehmen ermoglicht eine detaillierte Analyse des aktuellen Entwicklungsstandes einer Integrierten Kommunikation in den drei deutschsprachigen Landern sowie einen genauen landerubergreifenden Vergleich

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Product Details
Gabler Verlag
3834991937 / 9783834991935
eBook (Adobe Pdf)
18/10/2007
German
1 pages
Copy: 10%; print: 10%
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