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Marketing : Theory and Practice

Baker, Michael J., Brown, A.J., Brwonlie, Douglas, Crosier, Keith, Drayton, Jennifer L., Kennedy, Anita

Part of the Macmillan studies in marketing management series

See all formats and editions

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Product Details

Publisher/Imprint Macmillan LPBB

ISBN/Ean0333575067 / 9780333575062

FormatHardback

Published30/11/1983

Country of PubUnited Kingdom

Pages440 pages

Dimensions570 grams

ReadershipProfessional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More

BIC KJS Sales & marketing