What the next breed of CMOs know that you don't

Ultimately, the most senior marketer of an organization is responsible for facilitating growth, sales and marketing strategy.

He or she must work towards objectives such as revenue generation, cost reduction or risk mitigation.

CMOs are faced with a diverse range of specialized disciplines in which they are required to be knowledgeable. And beyond the challenges of leading their own team, the CMO is invariably reliant upon resources beyond their direct control.