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Image for Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins

Ebook 5 May 2015
Publisher Springer Gabler
ISBN: 9783658096816
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Image for Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

Konsumentenwert: Konzeptualisierung und Analyse der Wirkungen auf Zufriedenheit und Loyalitat am Beispiel eines Festivals

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Sep 2013
Publisher Springer Gabler
ISBN: 9783658027360
Dewey: 658.8
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Image for Grune Markenfuhrung: Erfolgsfaktoren und Instrumente nachhaltiger Brands

Grune Markenfuhrung: Erfolgsfaktoren und Instrumente nachhaltiger Brands

Ebook 6 Sep 2016
Publisher Springer Gabler
ISBN: 9783658132453
Dewey: 658.8
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Quick Guide Digitale B2B-Kommunikation: Content, Influencer, Blogs & Co : wie sie ihre Kunden an allen digitalen Touchpoints erreichen

series Quick Guide
Ebook 16 Oct 2018
Publisher Springer Gabler
ISBN: 9783658142131
Dewey: 658.87
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Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 11 Aug 2016
Publisher Springer Gabler
ISBN: 9783658150891
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Image for Zukunftskompetenz Vertrieb: So Entwickeln Sie Ihr Unternehmen Zu Einer Top Sales Company

Zukunftskompetenz Vertrieb: So Entwickeln Sie Ihr Unternehmen Zu Einer Top Sales Company

Ebook 11 Aug 2020
Publisher Springer Gabler
ISBN: 9783658303099
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Image for Quick Guide Affiliate Marketing: Wie Sie Mit Vertriebspartnerschaften Bekanntheit Und Umsatz Steigern

Quick Guide Affiliate Marketing: Wie Sie Mit Vertriebspartnerschaften Bekanntheit Und Umsatz Steigern

series Quick Guide
Ebook 30 Jun 2020
Publisher Springer Gabler
ISBN: 9783658303259
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Image for The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

The Pursuit of Food Well-Being: The Mechanisms Behind Consumers' Food Well-Being, and Their Relevance for Food Retailing and Marketing

series Handel und Internationales Marketing Retailing and International Marketing
Ebook 13 May 2020
Publisher Springer Gabler
ISBN: 9783658303662
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Enterprise Social Networks: Erfolgsfaktoren fur die Einfuhrung und Nutzung - Grundlagen, Praxislosungen, Fallbeispiele

Ebook 7 Jun 2016
Publisher Springer Gabler
ISBN: 9783658126520
Dewey: 658.8
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Image for Success Factors for Future Growth of Car Sharing Services

Success Factors for Future Growth of Car Sharing Services

series Business, Economics, and Law
Ebook 30 Mar 2020
Publisher Springer Gabler
ISBN: 9783658298890
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Social Media Im Tourismusmarketing: Wie Urlaubsanbieter in Sozialen Medien Sichtbarkeit Und Direktbuchungen Steigern

Ebook 7 Sep 2020
Publisher Springer Gabler
ISBN: 9783658310783
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Webinare - Alles Ganz Anders Hier!: So Gestalten Sie Wirkungsvolle Und Nachhaltige Webinare

series Essentials
Ebook 25 Aug 2020
Publisher Springer Gabler
ISBN: 9783658313326
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Performance Marketing: Der Wegweiser Zu Einem Mess- Und Steuerbaren Online-Marketing - Einführung in Instrumente, Methoden Und Technik

Ebook 13 Sep 2020
Publisher Springer Gabler
ISBN: 9783658309121
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Humorvolle Kommunikation Bei Serviceversagen: Eine Empirische Analyse Der Wirkung Von Humor Auf Konsumenten Infolge Aufgetretener Service-Fehler

series Forschungsgruppe Konsum Und Verhalten
Ebook 3 Nov 2020
Publisher Springer Gabler
ISBN: 9783658314743
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Interne Kommunikation Mit Digitalen Medien: Learnings Aus Der Covid-19-Krise Zu Prozess-Steuerung, Mitarbeiterführung Und Krisenkommunikation

series Essentials
Ebook 31 Aug 2020
Publisher Springer Gabler
ISBN: 9783658314934
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Image for Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

Does multi-stage marketing pay?: creating competitive advantages through multi-stage marketing

series Business-to-business marketing
Ebook 16 Apr 2014
Publisher Springer Gabler
ISBN: 9783658055592
Dewey: 658.8
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Industrielle Dienstleistungen: Wie produzierende Unternehmen ihr Dienstleistungsgeschaft aufbauen und steuern

Ebook 31 Jul 2013
Publisher Springer Gabler
ISBN: 9783834939135
Dewey: 658.8
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Image for Retail internationalization in emerging countries: the positioning of global retail brands in China : 1

Retail internationalization in emerging countries: the positioning of global retail brands in China : 1

series Series Retailing and International Marketing
eBook 28 Feb 2013
Publisher Springer Gabler
ISBN: 9783834944924
Dewey: 658.827
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Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 27 Nov 2018
Publisher Springer Gabler
ISBN: 9783658245191
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Quick Guide Content Marketing Für Den B2B-Mittelstand: Wie KMU Mehr Sichtbarkeit Im Markt Bekommen

series Quick Guide
Ebook 27 Jul 2020
Publisher Springer Gabler
ISBN: 9783658301644
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Die Entwicklung der Marketingdisziplin: Wandel der marktorientierten Unternehmensfuhrung in Wissenschaft und Praxis

Ebook 28 Oct 2013
Publisher Springer Gabler
ISBN: 9783658038991
Dewey: 658.8
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Struktur und Design responsiver Webseiten auf Smartphones: Wie Sie das mobile Internet userfreundlich gestalten

series Essentials
Ebook 19 Feb 2019
Publisher Springer Gabler
ISBN: 9783658254223
Dewey: 621.382
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Image for Balanced Scorecards im Vertrieb

Balanced Scorecards im Vertrieb

series Essentials,
Ebook 22 Jan 2019
Publisher Springer Gabler
ISBN: 9783658251338
Dewey: 658.4013
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Image for Nutzwertanalysen in marketing und vertrieb

Nutzwertanalysen in marketing und vertrieb

series Essentials,
Ebook 5 Feb 2019
Publisher Springer Gabler
ISBN: 9783658251642
Dewey: 658.8
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Image for Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on This Mediated Interplay

Cross-Cultural Brand Personality and Brand Desirability: An Empirical Approach to the Role of Culture on This Mediated Interplay

series Markenkommunikation Und Beziehungsmarketing
Ebook 13 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311780
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Experience First - Marken Erlebbar Machen: Erfolgreich Sein in Der Experience Economy

Ebook 3 Sep 2020
Publisher Springer Gabler
ISBN: 9783658311858
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Image for Trends in Event Education: Ein Tagungsband Zur Veranstaltungswirtschaft

Trends in Event Education: Ein Tagungsband Zur Veranstaltungswirtschaft

Ebook 17 Aug 2020
Publisher Springer Gabler
ISBN: 9783658311988
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Image for Service fascination: gaining competitive advantage through experiential self-service systems

Service fascination: gaining competitive advantage through experiential self-service systems

Ebook 11 Dec 2015
Publisher Springer Gabler
ISBN: 9783658116736
Dewey: 658.8343
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Image for Die digitale Wachstumsstrategie : 10 Prinzipien fur ein profitables Online-Geschaft

Die digitale Wachstumsstrategie : 10 Prinzipien fur ein profitables Online-Geschaft

Ebook 17 Oct 2018
Publisher Springer Gabler
ISBN: 9783658199364
Dewey: 959.70438
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Omnichannel Branding: Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenfuhrung

Ebook 3 Sep 2018
Publisher Springer Gabler
ISBN: 9783658214500
Dewey: 658.827
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