Consumer Reaction, Food Production and the Fukushima Disaster: Assessing Reputation Damage Due to Potential Radiation Contamination

This title examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behaviour toward products from the Fukushima prefecture.