Brand.new

Published to coincide with a major V&A exhibition, "Brand New" takes a look at contemporary consumer culture and the proliferation of brand identities which affect all our daily lives at the beginning of the 21st-century. Ranging across fashion, design and media, "Brand.New" sets out some provocative and entertaining debates about brands, design and consuming habits.

Five key sections look at the economics and business of branding; personal and social identities in a global, commodified world; the shopping experience from mall to website and the ethical and social questions for both brand and consumer.

Twenty short features complement the main text, presenting snapshots of retail, branding and consumer behaviour from around the world.

Critics, historians, anthropologists, sociologists, designers as well as voices from the business world offer a diverse range of opinion on topics as diverse as shopping in China and the branding of personality.

The design of the book reflects the subject with over 200 colour illustrations.

It should be useful for students and observers of modern culture as well as those with an interest in advertising, product design and fashion.