Observing and Analyzing Communication Behavior (New edition 1)

This title explores communication behaviour: how we conceptualise, observe, measure and analyse it.

In the 1970s and 1980s communication behaviour was a primary interest of many communication scholars.

Aiming to reignite interest in and passion about how human communication behaviour should be studied, John A.

Courtright presents the best advice, techniques, cautions and controversies from that time and then updates them.

Several chapters also introduce statistical methods and procedures to allow readers to analyse behavioural data.