Smarketing: how to achieve competitive advantage through blended sales and marketing

Since the earliest days of sales and marketing, these departments have been separate empires.

They have different leaders, different budgets, and different organizational structures.

However, the reality is that the overwhelming impact of the internet and social media has brought these two departments closer together, and blurred the boundaries that traditionally existed between them. 'Smarketing' explores this revolutionary shift, identifying what it means for companies globally, and outlining the changes organizations should make in order to harness the opportunity it presents.