Cultural distance in international ventures: exploring perceptions of European and Chinese managers

This work uses the concepts of both cultural and psychic distance to analyse managers' perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry.

The key concept of 'distance' refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries.

Offering empirical case studies and theoretical refinements on how scholars can conceptualise and operationalise the psychic distance construct, the authors provide a comprehensive examination of European foreign direct investment (FDI) to China and Chinese FDI to Europe.