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Image for Games and gamification in market research: increasing consumer engagement in research for business success
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Games and gamification in market research: increasing consumer engagement in research for business success

Adamou, Betty
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Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.

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£150.00
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Product Details
Kogan Page
0749483369 / 9780749483364
eBook (Adobe Pdf, EPUB)
658.830285
03/11/2018
England
English
327 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.
KJD Business innovation, KJMV7 Sales & marketing management, KJSM Market research
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