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Image for A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

Bedbury, Scott, Fenichell, Stephen
See all formats and editions

A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed.

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£24.95
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Product Details
Viking Press Inc.,U.S.
0670030767 / 9780670030767
Hardback
658.827
28/02/2002
United States
English
xix, 220 p.
25 cm
postgraduate /research & professional /undergraduate Learn More
3JM 21st century, AKP Product design, KJS Sales & marketing
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