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Marketing

Lancaster, Geoff, Reynolds, Paul

Part of the Marketing Series: Diploma series

See all formats and editions

This text contains everything you need to know about how marketing impacts on business decisions.

It is based upon the Management Charter Initiative's Occupational Standards for Management NVQs and SVQs at Levels 4 & 5.

It is particularly suitable for managers on certificate and diploma programmes, including those accredited by BTEC, students on CMS/DMS courses and CIM students.

Read More

Product Details

Publisher/Imprint Butterworth-Heinemann Ltd

ISBN/Ean0750620552 / 9780750620550

FormatPaperback

Dewey658.8

Published19/06/1995

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxv, 399p. : ill.

Dimensions24 cm

Readershipfurther/higher education /postgraduate /research & professional /undergraduate Learn More

BIC 4KVC For NVQ / SVQ (National / Scottish Vocational Qualification), KJMD Management decision making, KJS Sales & marketing