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Journalism and Media Convergence

Nienstedt, Heinz-Werner(Edited by)Russ-Mohl, Stephan(Edited by)Wilczek, Bartosz(Edited by)
Part of the Media Convergence / Medienkonvergenz series
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Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence.

Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies.

In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

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Product Details
Walter de Gruyter & Co
311030290X / 9783110302905
Mixed media product
30/04/2013
Germany
170 pages
155 x 230 mm
Professional & Vocational Learn More