Client Development Strategies for Law Firms : Leading Managing Partners and Marketing Directors on Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness

Client Development Strategies for Law Firms is an authoritative, insiders perspective on the best practices for successful law firm marketing and client retention strategies.

Featuring managing partners and chief marketing officers, these experts guide the reader through the process of attaining and building relationships with clients.

From developing new prospects and growing customer loyalty to establishing profitability benchmarks and identifying key accounts, these authors explain all aspects of the business development process and highlight the distinct challenges of marketing this unique type of professional service.

Additionally, these leaders reveal their advice for structuring client service teams, educating attorneys on their role in the development process, and emphasizing strong practice areas and specialties to differentiate ones firm from the rest.

The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as these experts identify what it takes to continually grow ones client base in the legal services industry.