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Strategy for the corporate level: where to invest, what to cut back and how to grow organisations with multiple divisions. ([New] edition)

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A revised edition of the bestselling classic

This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

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£37.00
Product Details
Jossey-Bass
1118818369 / 9781118818367
eBook (Adobe Pdf)
658.046
24/04/2014
English
379 pages
Copy: 10%; print: 10%
Previous edition: published as Corporate-level strategy by Michael Goold, Andrew Campbell, Marcus Alexander. 1994 Description based on print version record.