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Mass Media Research, International Edition (9th ed., International ed)

Part of the Wadsworth series in mass communication and journalism series
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Quality media is the result of meticulous research.

MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life.

The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

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Product Details
Wadsworth Publishing Co Inc
1439083924 / 9781439083925
Paperback / softback
22/03/2010
United States
English
xii, 464 p. : ill.
24 cm
Previous ed.: Belmont, Calif.; London: Thomson/Wadsworth, 2006.