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Professional practice in health care marketing: proceedings of the American College of Healthcare Marketing

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Managed service restructuring in health care: a strategic approach in a competitive environment

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Alignment: a provider's guide to managing the practice ofhealth care

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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

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