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How to write a marketing plan for health care organizations

Marketing Planning in a Total Quality Environment

The Clinician's Guide to Managed Behavioral Care: Second Edition of The Clinician's Guide to Managed Mental Health Care

Market analysis: assessing your business opportunities

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Market Analysis: Assessing Your Business Opportunities

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Managed service restructuring in health care: a strategic approach in a competitive environment

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Marketing health care into the twenty-first century: the changing dynamic

Predicting Successful Hospital Mergers and Acquisitions : A Financial and Marketing Analytical Tool

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Environmental Marketing : Strategies, Practice, Theory, and Research

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Marketing the Group Practice : Practical Methods for the Health Care Practitioner

Marketing Mental Health Services to Managed Care

The Clinician's Guide to Managed Behavioral Care : Second Edition of The Clinician's Guide to Managed Mental Health Care

Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment

Fundamentals of Strategic Planning for Healthcare Organizations

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