Applying communication theory for professional life : a practical introduction (Fifth edition)

Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students.

Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D.

Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business.

Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings.

The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.