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Managing Across Borders (2nd ed)

Bartlett, Christopher A., Ghoshal, Sumantra

Part of the Random House business books series

See all formats and editions

A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals, and the process described by Christopher Bartlett and Sumantra Ghoshal, provides valuable lessons on how to develop the organizational structures, administrative processes, and management perspective necessary to success.

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Product Details

Publisher/Imprint Random House Business Books

ISBN/Ean0712680306 / 9780712680301

FormatPaperback

Dewey658.049

Published01/12/1998

Country of PubUnited Kingdom

Book LanguageEnglish

Pagesxxiii, 389p. : ill.

Dimensions24 cm

Readershippostgraduate /research & professional /undergraduate Learn More

NotesPrevious ed.: s.l.: Century Business, 1989.

BIC KJK International business, KJM Management & management techniques, KJVG Multinationals