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Thinking About Answers : Application of Cognitive Processes to Survey Methodology

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In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another.

They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

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Product Details
Jossey-Bass Inc.,U.S.
0787901202 / 9780787901202
Hardback
300.723
12/10/1995
United States
304 pages, illustrations
158 x 243 mm, 510 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More