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Image for Marketing for Health Care Professionals

Marketing for Health Care Professionals

Murray, Michael

Part of the Key management skills in nursing series

See all formats and editions

The introduction of "market" reforms as led to a revolution in the management of the NHS.

This study explores the degree to which a true market economy prevails in public health care, and then proceeds to explain the principles of marketing and their relevance to the NHS today.

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Product Details

Publisher/Imprint Quay Books

ISBN/Ean185642068X / 9781856420686

FormatPaperback

Published31/12/2000

Country of PubUnited Kingdom

Pages150 pages

Dimensions138 x 216 mm

ReadershipProfessional & Vocational Learn More

BIC KJM Management & management techniques, KJS Sales & marketing, KNV Civil service & public sector, MBP Health systems & services