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Unleashing the Idea Virus (Abridged ed)

Godin, Seth

See all formats and editions

Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue.

He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

Read More

Product Details

Publisher/Imprint Simon & Schuster Audio

ISBN/Ean0743504232 / 9780743504232

FormatCD-Audio

Dewey658.8

Published01/03/2001

Country of PubUnited States

Dimensions111 x 178 mm

ReadershipGeneral (US: Trade)/Professional & Vocational Learn More

BIC KJS Sales & marketing