Digital Dealing : How E-markets are Transforming the Economy

'Digital Dealing' gets to the heart of e-commerce by explaining the principles of e-market systems: which players will come to the table and why, and how automated deal making can improve the efficiency of their commerce.

With examples ranging from the history of NASDAQ to the rise of Priceline, this book details how major deal making methods - auctions, real-time exchanges and posted-price sales engines - can deteremine the success or failure of an e-commerce enterprise.

Robert Hall also shows how decisions about information sharing parents, network effects, government regulation and other factors will allow entrepreneurs to make the most of Internet business opportunities.

As an e-market volume more than doubles each year - and the success stories stand out among the failures - understanding the principles of electronic deal making has become critical.

This book sheds needed light on fundamental new business models.