The character of a corporation : how your company's culture can make or break your business

What sets successful companies apart? What explains the commitment of their people, their focus and their fervour?

The answer is corporate culture. This text introduces a way of assessing and harnessing corporate culture.

Having identified four distinct types of corporate culture - networked; mercenary; fragmented; and communal - it advises executives on how to change their corporate culture, and addresses the failure of many companies to galvanize their organization as a whole.