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How to Write Sales Letters That Sell

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Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective.

It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.

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Product Details
Kogan Page Ltd
0749414316 / 9780749414313
Paperback
28/02/1997
United Kingdom
English
256p.
24 cm
research & professional Learn More