What Should I Do If Reverend Billy Is in My Store?

This is an entertaining account of Reverend Billy, a self-declared fake southern Baptist preacher of The Church of Stop Shopping, who uses "guerilla theatrics" and culture jamming to enlighten consumers.

We go inside The Disney Store in New York to witness staged dramas against consumerism, we encounter a credit card exorcism performed in front of a crowd of astonished tourists and we listen to a gospel choir singing anti-Starbucks anthems.