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Image for The Marketing Game!

The Marketing Game! (3rd ed)

Mason, Charlotte H., Perreault Jr., William D.
See all formats and editions

"The Marketing Game" is a competitive marketing strategy simulation that gives students the opportunity to apply their marketing knowledge in a fun and interesting way.

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Title Unavailable: Out of Print
Product Details
McGraw Hill Higher Education
0071150463 / 9780071150460
Mixed media product
658.802
01/08/2001
United States
English
xviii, 100 p. : ill.
28 cm
research & professional /academic/professional/technical Learn More
Previous ed.: 1995.
KJS Sales & marketing
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