Evaluating tobacco control activities : experiences and guiding principles

The global toll of death and disability related to smoking is enormous. Because of the suffering caused by tobacco use, many countries have made efforts to reduce its use.

This text describes various approaches to tobacco control, illustrating them with examples from a wide range of countries, and focusing specifically on how these approaches can be evaluated.

It is a guide to finding out how well a tobacco control approach works in a particular situation, how it can be improved and how other approaches can complement it.