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Image for The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

series Sustainable Management, Wertschopfung und Effizienz
Paperback / softback 26 Feb 2021
Publisher Springer Gabler
ISBN: 9783658329648
Dewey: 658.872
£35.99
RRP £44.99
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Image for Essays on congruence theory in marketing

Essays on congruence theory in marketing : Special focus on digital products and webstores

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 1 Oct 2022
Publisher Springer Gabler
ISBN: 9783658393632
Dewey: 381
£35.99
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Image for Multivariate Analysis

Multivariate Analysis : An Application-Oriented Introduction

Hardback 29 Jun 2023
Publisher Springer Gabler
ISBN: 9783658404109
Dewey: 519.535
£32.63
RRP £40.79
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Image for Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool

series Bestmasters
Ebook 30 Jan 2015
Publisher Springer Gabler
ISBN: 9783658088224
Dewey: 658.8
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Image for Selected Essays on Corporate Reputation and Social Media

Selected Essays on Corporate Reputation and Social Media : Collection of Empirical Evidence

Paperback / softback 2 Mar 2015
Publisher Springer Gabler
ISBN: 9783658088361
Dewey: 338.473621
£44.99
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Image for Brand page attachment: an empirical study on Facebook users' attachment to brand pages

Brand page attachment: an empirical study on Facebook users' attachment to brand pages

series Innovatives Markenmanagement
Ebook 23 Jan 2016
Publisher Springer Gabler
ISBN: 9783658124397
Dewey: 659.144
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Image for Online Growth Options for Retailers

Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing

series Handel und Internationales Marketing Retailing and International Marketing
Hardback 24 May 2017
Publisher Springer Gabler
ISBN: 9783658182144
Dewey: 658.872
£44.99
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Image for The Cultural Influence on Mass Customization

The Cultural Influence on Mass Customization

Ebook 11 Aug 2020
Publisher Springer Gabler
ISBN: 9783658310158
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Image for Add-on-Preissysteme: Determinanten Und Konsequenzen Der Konsumentenwahrnehmung

Add-on-Preissysteme: Determinanten Und Konsequenzen Der Konsumentenwahrnehmung

series Fokus Dienstleistungsmarketing
Ebook 1 Dec 2022
Publisher Springer Gabler
ISBN: 9783658396534
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Image for Customer Experience Management in Business-to-Business-Märkten: Eine Branchenübergreifende Untersuchung Zu Konzeption, Messung Und Wirkungen

Customer Experience Management in Business-to-Business-Märkten: Eine Branchenübergreifende Untersuchung Zu Konzeption, Messung Und Wirkungen

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Ebook 2 Dec 2022
Publisher Springer Gabler
ISBN: 9783658397272
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Image for The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 20 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295387
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Image for Success Factors for Future Growth of Car Sharing Services

Success Factors for Future Growth of Car Sharing Services

series Business, Economics, and Law
Ebook 30 Mar 2020
Publisher Springer Gabler
ISBN: 9783658298890
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Image for Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

Brand communities for fast moving consumer goods: an empirical study of members' behavior and the economic relevance for the marketer

eBook 13 Jun 2012
Publisher Springer Gabler
ISBN: 9783834940551
Dewey: 658.8343
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Image for Retail internationalization in emerging countries: the positioning of global retail brands in China

Retail internationalization in emerging countries: the positioning of global retail brands in China - 1

series Series Retailing and International Marketing
eBook 28 Feb 2013
Publisher Springer Gabler
ISBN: 9783834944924
Dewey: 658.827
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Image for Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Crossmedia: Werbekampagnen erfolgreich planen und umsetzen

Ebook 28 Feb 2009
Publisher Springer Gabler
ISBN: 9783834980533
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Image for Internal brand management in an international context

Internal brand management in an international context - Band 47

series Innovatives Markenmanagement
Ebook 29 Oct 2013
Publisher Springer Gabler
ISBN: 9783658007546
Dewey: 658.314
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Image for Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities - 2

series Handel und Internationales Marketing Retailing and International
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658010966
Dewey: 658.8
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Image for Retail Branding and Store Loyalty

Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 15 Jul 2013
Publisher Springer Gabler
ISBN: 9783658015954
Dewey: 658.8343
£44.99
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Image for Retail branding and store loyalty: an analysis in the context of reciprocity, store accessibility, and retail formats

Retail branding and store loyalty: an analysis in the context of reciprocity, store accessibility, and retail formats - 4

series Retailing and international marketing
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658015961
Dewey: 658.8343
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Image for Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising

series European Advertising Academy
Ebook 30 May 2013
Publisher Springer Gabler
ISBN: 9783658023652
Dewey: 658.8
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Image for Sales negotiations in professional service firms: an exploratory study on agenda setting and issue management

Sales negotiations in professional service firms: an exploratory study on agenda setting and issue management

series Bestmasters
Ebook 2 Dec 2013
Publisher Springer Gabler
ISBN: 9783658044992
Dewey: 658.8100943
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Image for Nature-Based Tourism in Mallorca’s Natural Areas

Nature-Based Tourism in Mallorca’s Natural Areas : The Benefits of Tourism for Natural Areas

series Bestmasters
Paperback / softback 20 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045357
Dewey: 338.479146754
£44.99
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Image for When Luxury Meets Art

When Luxury Meets Art : Forms of Collaboration between Luxury Brands and the Arts

series Bestmasters
Paperback / softback 20 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045753
Dewey: 658.827
£44.99
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Image for When luxury meets art: forms of collaboration between luxury brands and the arts

When luxury meets art: forms of collaboration between luxury brands and the arts

series Bestmasters
Ebook 5 Dec 2013
Publisher Springer Gabler
ISBN: 9783658045760
Dewey: 658.827
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Image for Innovation Acceptance

Innovation Acceptance : The Case of Advanced Driver-Assistance Systems

Paperback / softback 17 Feb 2014
Publisher Springer Gabler
ISBN: 9783658050047
Dewey: 629.28304
£44.99
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Image for European Retail Research

European Retail Research : 2013, Volume 27, Issue I

series European Retail Research
Paperback / softback 30 Apr 2014
Publisher Springer Gabler
ISBN: 9783658053123
Dewey: 381.1094
£44.99
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Image for Factors Driving Social Network Site Usage

Factors Driving Social Network Site Usage

Ebook 3 Jun 2015
Publisher Springer Gabler
ISBN: 9783658099183
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Image for Empowering Brands with Customer Integration

Empowering Brands with Customer Integration : Classification, Benefits and Success Factors

series Bestmasters
Paperback / softback 17 Nov 2015
Publisher Springer Gabler
ISBN: 9783658116385
Dewey: 658.827
£44.99
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Image for Multisensory Impact of Sport Events

Multisensory Impact of Sport Events : A Comparative Effect Analysis Based on Soccer Games

series Schriftenreihe Der Hhl Leipzig Graduate School of Management
Paperback / softback 22 Jan 2016
Publisher Springer Gabler
ISBN: 9783658121044
Dewey: 796.3340698
£44.99
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Image for Brand Page Attachment

Brand Page Attachment : An Empirical Study on Facebook Users’ Attachment to Brand Pages

series Innovatives Markenmanagement
Paperback / softback 29 Jan 2016
Publisher Springer Gabler
ISBN: 9783658124380
Dewey: 659.144
£44.99
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