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Brand Management : Co-creating Meaningful Brands

The future of luxury customer experience : how to create high-value, personalized omnichannel experiences

Marketing communications : integrating online and offline, customer engagement and digital technologies

The creative tourist : a eudaimonic perspective

Consumer culture theory

Social media strategy : marketing, advertising, and public relations in the consumer revolution

Tech for good : imagine solving the world's greatest challenges

The art of compassionate business : main principles for the human-oriented enterprise

Building AI driven marketing capabilities : understand customer needs and deliver value through AI

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Wine sales and distribution : the secrets to building a consultative selling approach

Digital transformation in sales : how to turn a buzzword into real sales practice

Blogger- und Influencer-Marketing in der Praxis : Alles Wichtige fur gelungene Kooperationen zwischen Unternehmen, Bloggern und Influencern

Luxury wine marketing : the art and science of luxury wine branding

Konsum und Lebensstile : Eine kurze Einfuhrung

Marketing anders denken : Wie Sie die Spielregeln im Markt zu Ihrem Vorteil verandern

Holistische Social-Media-Strategien : Innovative Unternehmenspraxis: Insights, Strategien und Impulse

Fairplay Franchising : Spielregeln fur partnerschaftlichen Erfolg

An instructor's manual to H2H marketing case studies : teach human-to-human marketing effectively

D2C – Direkte Kundenbeziehungen statt Plattformabhangigkeit : Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen

Messewirtschaft und Innovationskultur : Herausforderungen fur eine reprasentative Branche und ihre Kundschaft

Sensory marketing in retail : an introduction to the multisensory nature of retail stores

Globally-minded marketing : a cultural approach to building iconic brands

Das neue Hardselling : Verkaufen heißt verkaufen - So kommen Sie zum Abschluss

Proaktive Marketing- und Vertriebs-Impulse : Content, Automatisierung, KI, Daten & Trends – worauf sich das B2B- und B2C-Business vorbereiten mussen

Kunstliche Intelligenz verstehen : Grundlagen – Use-Cases – unternehmenseigene KI-Journey

An die Spitze im E-Commerce : Neues Wachstum im Online-Handel durch uberlegene Differenzierung

Vertriebsprognosen : Methoden fur die Praxis

Emotional Power im Service : Kunden begeistern, Beziehungen starken, Umsatze steigern

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