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Image for Strategic Management

Strategic Management : Concepts and Cases (9th ed.)

David, Fred R., Wright, Peter L.
See all formats and editions

For undergraduate courses in Strategic Management, Strategy, and Business Policy. A survey of strategic management. Briefest concepts section in the market at 350 pages.

Practical, skills focus with over 50 experiential exercises in the concepts portion.

All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format.

The ninth edition includes. Eight new cases including a new cohesion case on American Airlines!

Customize this casebook @ prenhall.com/custombusiness.

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Title Unavailable: Out of Print

The title has been replaced.To check if this specific edition is still available please contact Customer Care +44(0)1482 384660 or schools.services@brownsbfs.co.uk, otherwise please click 9780131276758 to take you to the new version.

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Product Details
Pearson US Imports & PHIPEs
0131123726 / 9780131123724
Paperback
658.4012
01/11/2002
United States
English
xxxii, 336, 461 p. : ill.
26 cm
undergraduate Learn More
Previous ed.: 2001.
KJC Business strategy, KJM Management & management techniques
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