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Image for Wertschopfung durch Kundenintegration: Eine empirische Untersuchung am Beispiel von Strukturierten Finanzierungen
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Wertschopfung durch Kundenintegration: Eine empirische Untersuchung am Beispiel von Strukturierten Finanzierungen (2007 edition.)

Poznanski, Steffi, Enke, Prof. Dr. Margit(Foreword by)
Part of the Integratives Marketing - Wissenstransfer zwischen Theorie und series
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Steffi Poznanski untersucht das Phanomen Kundenintegration im Business-to-Business-Kontext am Beispiel von Strukturierten Finanzierungen.

Sie erarbeitet ein Messinstrument fur die Kundenintegration und ihre Wechselbeziehungen zu relevanten Einflussgroen und identifiziert strategische durch das Management der Kundenintegration direkt beeinflussbare Zielgroen (z.B.

Customer Perceived Value) sowie operative Steuerungsgroen (z.B.

Marktorientierung).

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Product Details
Deutscher Universitatsverlag
3835095811 / 9783835095816
eBook (Adobe Pdf)
29/11/2007
German
219 pages
Copy: 10%; print: 10%
KJ Business & management, KJM Management & management techniques, KJS Sales & marketing
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