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Image for European Consumers in the Digital Era

European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

series Routledge Studies in Marketing
Paperback / softback 27 May 2024
Publisher Routledge
ISBN: 9781032204666
Dewey: 658.84
£33.99
RRP £39.99 Save 15%
Image for Contemporary Consumer Culture Theory

Contemporary Consumer Culture Theory

series Routledge Studies in Marketing
Paperback / softback 6 Jun 2019
Publisher Routledge
ISBN: 9780367243012
Dewey: 306.3
£33.99
RRP £39.99
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Image for Pioneering African-American Women in the Advertising Business

Pioneering African-American Women in the Advertising Business : Biographies of MAD Black WOMEN

series Routledge Studies in the History of Marketing
Paperback / softback 26 Oct 2017
Publisher Routledge
ISBN: 9780815369929
Dewey: 659.1092520973
£31.44
RRP £36.99
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Image for The Dynamics of Influencer Marketing

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

series Routledge Studies in Marketing
Paperback / softback 27 May 2024
Publisher Routledge
ISBN: 9780367680916
Dewey: 658.8
£33.99
RRP £39.99 Save 15%
Image for The Dark Side of Marketing Communications

The Dark Side of Marketing Communications : Critical Marketing Perspectives

series Routledge Studies in Critical Marketing
Paperback / softback 29 Oct 2020
Publisher Routledge
ISBN: 9781138587137
Dewey: 658.802
£31.44
RRP £36.99
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Image for Driving Consumer Engagement in Social Media

Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth

series Routledge Studies in Marketing
Paperback / softback 1 Aug 2022
Publisher Routledge
ISBN: 9780367646226
Dewey: 659.144
£33.99
RRP £39.99
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Image for Artificial Intelligence for Marketing Management

Artificial Intelligence for Marketing Management

series Routledge Studies in Marketing
Paperback / softback 27 May 2024
Publisher Routledge
ISBN: 9781032248493
Dewey: 658.80028563
£33.99
RRP £39.99 Save 15%
Image for Consumer Ethnocentrism, Country of Origin and Marketing

Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland

series Routledge Studies in Marketing
Paperback / softback 27 May 2024
Publisher Routledge
ISBN: 9781032269023
Dewey: 339.4709438
£33.99
RRP £39.99 Save 15%
Image for Place Branding and Public Management: Building Effective Strategies for Marketing Places

Place Branding and Public Management: Building Effective Strategies for Marketing Places

series Routledge Studies in Marketing
eBook 4 Dec 2023
Publisher Routledge
ISBN: 9781003825890
Dewey: 658.827
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Image for Place Branding and Public Management: Building Effective Strategies for Marketing Places

Place Branding and Public Management: Building Effective Strategies for Marketing Places

series Routledge Studies in Marketing
eBook 4 Dec 2023
Publisher Routledge
ISBN: 9781003825876
Dewey: 658.827
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Image for Stakeholder Involvement in Social Marketing

Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement

series Routledge Studies in Marketing
Paperback / softback 30 May 2022
Publisher Routledge
ISBN: 9780367641542
Dewey: 658.8
£33.99
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Image for Managing the Marketplace

Managing the Marketplace : Reinventing Shopping Centres in Post-War Australia

series Routledge Studies in the History of Marketing
Paperback / softback 1 Feb 2022
Publisher Routledge
ISBN: 9780367500559
Dewey: 381.11099409045
£33.99
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Image for Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

series Routledge Studies in Marketing
Paperback / softback 31 Mar 2021
Publisher Routledge
ISBN: 9780367786922
Dewey: 658.812
£33.99
RRP £39.99
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Image for Evaluating Social Media Marketing

Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour

series Routledge Studies in Marketing
Paperback / softback 31 May 2023
Publisher Routledge
ISBN: 9780367651459
Dewey: 658.872
£33.99
RRP £39.99
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Image for Charity Marketing

Charity Marketing : Contemporary Issues, Research and Practice

series Routledge Studies in Marketing
Paperback / softback 20 Dec 2021
Publisher Routledge
ISBN: 9780367680893
Dewey: 361.7068
£31.44
RRP £36.99
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Image for Digital Disruption in Marketing and Communications

Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach

series Routledge Studies in Marketing
Paperback / softback 30 Jun 2021
Publisher Routledge
ISBN: 9781032087917
Dewey: 658.802
£33.99
RRP £39.99
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Image for The Psychology of Consumer Profiling in a Digital Age

The Psychology of Consumer Profiling in a Digital Age

series Routledge Studies in Marketing
Paperback / softback 7 Aug 2018
Publisher Routledge
ISBN: 9781138340749
Dewey: 658.834
£37.39
RRP £43.99
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Image for New Consumer Culture in China

New Consumer Culture in China : The Flower Market and New Everyday Consumption

series Routledge Studies in Marketing
Paperback / softback 9 Jan 2023
Publisher Routledge
ISBN: 9781032036359
Dewey: 306.30951
£32.29
RRP £37.99
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Image for Luxury and Fashion Marketing

Luxury and Fashion Marketing : The Global Perspective

series Routledge Studies in Marketing
Paperback / softback 1 Aug 2022
Publisher Routledge
ISBN: 9780367650834
Dewey: 658.8
£40.79
RRP £47.99
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Image for Marketing and Mobile Financial Services

Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour

series Routledge Studies in Marketing
Paperback / softback 30 Sep 2020
Publisher Routledge
ISBN: 9780367662820
Dewey: 332.10688
£33.99
RRP £39.99
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Image for Ethnic Marketing

Ethnic Marketing : Theory, Practice and Entrepreneurship

series Routledge Studies in Marketing
Paperback / softback 18 Dec 2020
Publisher Routledge
ISBN: 9780367732172
Dewey: 658.80089
£33.99
RRP £39.99
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Image for Information Asymmetry in Online Advertising

Information Asymmetry in Online Advertising

series Routledge Studies in Marketing
Paperback / softback 31 May 2023
Publisher Routledge
ISBN: 9780367680824
Dewey: 659.144
£33.99
RRP £39.99
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Image for Brand Management in a Co-Creation Perspective

Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands

series Routledge Studies in Marketing
Paperback / softback 9 Jan 2023
Publisher Routledge
ISBN: 9780367504977
Dewey: 658.827
£32.29
RRP £37.99
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Image for Building Corporate Identity, Image and Reputation in the Digital Era

Building Corporate Identity, Image and Reputation in the Digital Era

series Routledge Studies in Marketing
Paperback / softback 9 Jan 2023
Publisher Routledge
ISBN: 9780367531249
Dewey: 659.285
£32.29
RRP £37.99
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Image for Addiction as Consumer Choice

Addiction as Consumer Choice : Exploring the Cognitive Dimension

series Routledge Studies in Marketing
Paperback / softback 31 Mar 2021
Publisher Routledge
ISBN: 9780367339029
Dewey: 362.29
£33.99
RRP £39.99
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Image for Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa : Innovative Approaches

series Routledge Studies in Marketing
Paperback / softback 1 Apr 2021
Publisher Routledge
ISBN: 9780367777531
Dewey: 658.8008624096
£33.99
RRP £39.99
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Image for Internal Marketing

Internal Marketing : Theories, Perspectives, and Stakeholders

series Routledge Studies in Marketing
Paperback / softback 29 Apr 2022
Publisher Routledge
ISBN: 9780367532970
Dewey: 658.872
£33.99
RRP £39.99
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Image for Understanding the Higher Education Market in Africa

Understanding the Higher Education Market in Africa

series Routledge Studies in Marketing
Paperback / softback 30 Sep 2021
Publisher Routledge
ISBN: 9781032173559
Dewey: 378.6
£33.14
RRP £38.99
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Image for Inclusive Place Branding

Inclusive Place Branding : Critical Perspectives on Theory and Practice

series Routledge Studies in Critical Marketing
Paperback / softback 12 Dec 2019
Publisher Routledge
ISBN: 9780367877316
Dewey: 658.827
£33.99
RRP £39.99
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Image for The Foundations of Marketing Practice

The Foundations of Marketing Practice : A history of book marketing in Germany

series Routledge Studies in the History of Marketing
Paperback / softback 12 Dec 2019
Publisher Routledge
ISBN: 9780367871529
Dewey: 070.5068
£33.14
RRP £38.99
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