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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

Contemporary consumer culture theory

Pioneering African-American women in the advertising business : biographies of MAD black women

Artificial Intelligence for Marketing Management

Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland

The Dynamics of Influencer Marketing : A Multidisciplinary Approach

The dark side of marketing communications : critical marketing perspectives

Driving consumer engagement in social media : influencing electronic word of mouth

Understanding the higher education market in Africa

Digital disruption in marketing and communications : a strategic and organizational approach

Place Branding and Public Management: Building Effective Strategies for Marketing Places

Individuals in B2B marketing : sensemaking and action in context

Brand management in a co-creation perspective : communication as constitutive of brands

Driving consumer engagement in social media : influencing electronic word of mouth

Time and culture in consumer behaviour : framing the future

Building corporate identity, image and reputation in the digital era

Strategic brand management in higher education

Information asymmetry in online advertising

Branding and positioning in base of the pyramid markets in Africa : innovative approaches

New consumer culture in China : the flower market and new everyday consumption

Digital consumer behaviour in Europe : implications of technology, media and culture on consumer behavior

Decoding Coca-Cola : a biography of a global brand

Storytelling in Marketing and Brand Communications

Storytelling in Marketing and Brand Communications

Consumer ethnocentrism, country of origin and marketing : food market in Poland

Visual Methods in Marketing and Consumer Research

Place Branding and Public Management: Building Effective Strategies for Marketing Places

Sustainable marketing and customer value

Strategic brand management in higher education

Internal marketing : theories, perspectives and stakeholders

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